Create

Increasing the productivity of your content infrastructure, a CMS provides you with powerful tools to create, automate and collaborate on content.

A CMS is a Content Management System. Most of these now are considered Platforms and have become very sophisticated. The original idea behind such systems was to separate “content” and “design”.

Content, meaning the words on the web page or the images in the content (not images in the design) and design meaning the colour scheme and page layout.

Many customers misunderstand this when we interview them about a website and I can not emphasise how important it is to get this across. What you don't want to happen is to have the customer ring and ask "How do I change the look of the the "news articles". I thought that I could do that." after you have delivered the completed site.

What is Web Publishing

It’s about the right content at the right time and in the right format!

According to Techopeadia, Web publishing is the process of publishing original content on the Internet. The process includes building and uploading websites, updating the associated webpages, and posting content to these webpages online.

Much of what is on the Internet is rehashed content. That is why much of the content of sites does not rank well in Google searches Because it is not original.

When you want a site that performs well in searches don't expect to think now I have a website so now I sit back and become rich.

In my experience you need to concentrate on the basics. One of the basics is originality. Many of my clients sites rank well because their words make the site original.

The next trick is to load the content with enough key words about the product, brand or service without boring the reader to bounce out because they have fallen asleep at the screen or they thought it was such rubbish they instantly hit the back button. Don't put reams of info that takes more than three paragraphs before you mention the keyword.

Deliver Fresh Content

Content consumption is changing rapidly. An agile solution to distribute your content and empower your digital business model is key to success in every industry. Content you manage and these days you can do it from anywhere

Separating Content from Design

Why a CMS

The advantages of a Content Management System or Platform are in short.....

You can update the content of your website on your own terms.
Keep your content fresh.
Not be held hostage by a developer to make simple content changes
Your site will be more dynamic by being upto date and hence more valuable to site visitors (someone still has to maintain the content)
No HTML knowledge required
Your CMS will come with a WYSIWYG editor.
Redesigning your website won’t require a complete site overhaul.
Training Videos are available to show novice users how to edit a CMS site.
You can also use a CMS to create event registration forms, collect fees and donations, and store member information.